Twitter in 2013 Is Not Like Facebook in 2012
Things have changed. As Twitter prepares to go public, it is pulling in increasing sums through advertising, and it is gaining traction in both the mobile and television markets. The public won’t get to peek into the company’s books for several months, since it has filed confidentially under the Jumpstart Our Business Startups (JOBS) Act. But the basic path of the company, so far, is clear: Collect data, sell ads. It’s also clear that it is not as far along this path as other Silicon Valley giants.